I recently helped to develop the visual identity of VML’s pitch for Vodafone UK, designing across all touchpoints throughout the process.

The overall look & feel was designed to be fresh, cheeky and youthful — demonstrating an understanding of modern British culture, and building on themes of lighthearted human connection.

Outputs included environmental signage (digital screens and physical signage), presentation slides, branded merch, printed leave-behinds and our ‘pitch hub’ website.