I use design and photography to tell stories.

Sometimes those stories are about brands, bringing their purpose to life. Other times they are about people — exploring culture, community, and identity.

The past ten years of my career has been spent in the creative industry, working for a mix of agencies — from small independents, to global networks.

I currently hold a senior design position at VML London, leading on the design of the UK’s new business and marketing output, and helping to shape the full end-to-end experience for high-profile national and global pitches.

In previous roles, I have created work for some of the world’s best-loved brands — such as Hilton, American Express, and NHS.

Outside of my day job, documentary photography is my most enduring passion.

I particularly enjoy capturing how people connect to the communities around them through the power of the collective experience — the sharing of identities, values and cultural moments.

My work has been featured by BBC North West, and also appeared in The Big Issue, Vice Middle East, and Screen Shot magazine.